IRWIN SERVICES

Website Audit Report — YEWS First Draft

irwinservices.yews.au • 31 March 2026

At a glance
7
Wrong Client
2
Empty
2
Partial
11 pages audited. 0 contain original content written for Irwin Services. 7 pages display content from other YEWS clients (a security company and a hot tapping company). 2 pages are completely empty. 2 have content scraped from the current irwinasbestos.com.au website.
YEWS Draft vs ICON Asbestos
ICON (iconasbestosremoval.com.au) is another site built by YEWS
MetricYEWS DraftICON Site
Homepage content824 words (scraped from old site)1,887 words (original)
Photographs3 AI-generated~16 real job site photos
Image alt textEmpty on all imagesDescriptive on real photos
Reviews / testimonials3 unverified names44 (Google + Facebook embedded)
Blog / articlesNone3 published
Trust signalsNone visible4 (licence, insurance, equipment, govt)
Team pageNo"Meet The Team" subpage
Lead tracking / CRMNot installedGoHighLevel + UTM tracking
AnalyticsNot installedActive tracking
About Us pageSecurity company contentCustom asbestos industry content
Service pagesSecurity camera descriptions11 individual service pages with content
Contact formBasic (6 fields)Advanced (service checkboxes, image upload)

ICON's site has been developed and maintained by YEWS since at least 2023. The draft for Irwin Services was built in approximately 2-3 weeks.

View ICON homepage for comparison
ICON Asbestos Removal homepage — original content, real job photos, trust signals
View ICON About Us for comparison
ICON About Us page — custom content, real demolition photos, educational section

Custom content, real demolition photos, educational section.

Page Status
Every page on the staging site
PageStatusContent Source
HomepagePartialOld Webflow site (scraped) + AI images
About UsWrong ClientiWatch Secure Vision (security co.)
Non-Friable RemovalWrong ClientiWatch (CCTV monitoring)
Friable RemovalWrong ClientiWatch (solar CCTV cameras)
Asbestos TestingWrong ClientiWatch (copy of Non-Friable)
ProjectsEmptyHeader + footer only
FAQPartialiWatch hero + old site questions
Contact UsWrong ClientHot tapping co. + wrong address
Expression of InterestEmptyHeader + footer only
Privacy PolicyWrong ClientiWatch legal document
DisclaimerWrong ClientiWatch legal document
1Other clients' content on 7 pages

Content from at least two other YEWS clients appears across the site. The primary source is iWatch Secure Vision, a security company.

About Us page
"iWatch, in partnership with UVS Group, combines 50+ years of management experience to deliver professional security solutions across Australia"
Non-Friable Removal page
"AI-enabled sensors detect unauthorized human or vehicle movement" → "signal sent to Grade 1A Monitoring Centre" → "dispatching a JVS Group mobile patrol, or alerting the Police"
Friable Removal page
"Eagle I and Urban I series use AI to distinguish between a stray animal and a genuine intruder" / "Full-colour high-definition footage in total darkness up to 50 meters"
FAQ page hero
"Everything you need to know about iWatch security solutions—from solar CCTV systems to back-to-base monitoring"
Contact Us page
"Need fast, safe, and professional hot tapping or pipeline isolation?" / "receive a custom security proposal within 24 hours"
Privacy Policy + Disclaimer
"How iWatch Security collects, stores, and protects your personal information" / "iWatch Secure Vision Site Agreement"
View screenshot: About Us page (security cameras, CCTV monitoring station)
YEWS About Us page showing iWatch Secure Vision security company content

The About Us page describes iWatch Secure Vision, a security company. Zero asbestos content.

View screenshot: Non-Friable Removal page (CCTV monitoring workflow)
YEWS Non-Friable Removal page showing CCTV monitoring content

Titled 'Non-Friable Asbestos Removal' but content describes security monitoring services.

View screenshot: Friable Removal page (solar CCTV cameras)
YEWS Friable Removal page showing solar CCTV camera content

Titled 'Friable Asbestos Removal' but content describes solar-powered AI security cameras.

View screenshot: Contact Us page (wrong address + wrong industry)
YEWS Contact Us page showing wrong address (Ormeau) and wrong industry content

Address shows Ormeau QLD 4208 — Dave's address is 4/13 Hinkler Ct, Brendale QLD 4500.

2Wrong business address on Contact page
LocationAddress shown
Contact page body19/42 Burnside Rd, Ormeau QLD 4208
Footer (all pages)4/13 Hinkler Ct, Brendale QLD 4500

Ormeau is approximately 55km south of Brendale. The Contact page body appears to have been copied from another client. The footer across the site shows the correct address.

3Homepage content scraped from current site

The homepage is the only page with asbestos-related content. At least 20 headings and content blocks are identical to the current site at irwinasbestos.com.au.

Identical headings found on both sites:

  1. "Irwin Asbestos Management"
  2. "Safe & professional asbestos management."
  3. "Specialists in Brisbane asbestos management"
  4. "A-class licensed Brisbane asbestos removers"
  5. "We provide complete disposal & decontamination services to the Gold Coast, Ipswich, Sunshine Coast, Toowoomba and Brisbane..."
  6. "Safe & reliable asbestos remediation"
  7. "Brisbane pre demolition services"
  8. "Understanding the dangers of asbestos"
  9. "Reducing the health risks"
  10. "Asbestos fibres? We've got you covered."
  11. "Discovering the presence of asbestos made easy"
  12. "Creating safe environments"
  13. "Years of industry expertise"
  14. "Protecting your health, property and safety"
  15. "Partner with the Irwin team in Brisbane today"
  16. "Explore our full range of services"
  17. "Some of our happy clients"
  18. "Client testimonials"
Brand name error in H1
The main heading says "Irwin Asbestos Management" — the old business name, not "Irwin Services." The meta description also uses the old name.
Recycled asset from old Webflow site
Irwin wreaths graphic filename: 607cf2175c2f0564ce3a3333_Irwin-Wreaths.svg — this is a Webflow CDN hash downloaded from the current site.
View screenshot: YEWS draft homepage
YEWS draft homepage showing scraped content and old business name

Homepage content is scraped from the current site. H1 uses old business name.

View screenshot: Current site (irwinasbestos.com.au) for comparison
Current irwinasbestos.com.au website for comparison

Compare headings and content blocks against the YEWS draft above.

4AI-generated imagery

Three images on the homepage have filenames identifying them as AI-generated:

Image filenames on server
Use-AI-Image-Mar-26-2026-10_38_52.pngUse-AI-Image-Mar-26-2026-10_40_22.pngUse-AI-Image-Mar-26-2026-12_03_24.png

No images on the site have alt text (all empty). ICON's site uses real job site photographs with descriptive alt text on every image.

5Unverified testimonials

The homepage displays 3 testimonials:

NameQuote
Chloe Adams"Completely Spotless"
Ryan McMahon"Highest Standards"
Cameron Smith"Professional & Efficient"

The current site references "50+ 5 Star Reviews on Google." These 3 names need to be checked — if they are not real customers, they should be replaced with verified Google reviews.

6Empty pages

Two pages linked in the navigation contain no content — only the site header and footer.

PageNotes
ProjectsURL is /projects-2/ (possible WordPress slug conflict)
Expression of InterestNo form, no content, no explanation of purpose
View screenshot: Projects page (empty)
YEWS Projects page — empty, only header and footer

Only the header and footer render. No portfolio content.

View screenshot: Expression of Interest page (empty)
YEWS Expression of Interest page — empty, only header and footer

Only the header and footer render. No form or content.

FAQ Page
Mixed — iWatch security hero + old site questions

The hero text says "Everything you need to know about iWatch security solutions." The 10 FAQ questions are asbestos-related but reference "Irwin Asbestos Management" (old name) throughout.

View screenshot: FAQ page
YEWS FAQ page with iWatch security hero and old business name references

Hero describes iWatch security. Questions reference old business name.

What's Working
Elements that are correctly set up
  • ✓WordPress + Avada platform (same stack as ICON)
  • ✓New logo displayed in header and footer
  • ✓Footer contact info correct (Brendale address, phone)
  • ✓CRO button placement (Request Pricing in header)
  • ✓Contact form functional (name, company, phone, email, service dropdown)
  • ✓Site navigation structure (Home, About, Services dropdown, Projects, FAQ, Contact)
  • ✓Copyright says "2026 | Irwin Services" (correct)
  • ✓WP Rocket caching installed
  • ✓FAQ schema markup present (good for SEO)
  • ✓Phone number correct throughout (0450 957 119)
Context
On 12 March 2026, YEWS sent an onboarding checklist requesting: hosting details, design assets, high-res images, finalised content, business profile, colour scheme, brand guidelines, 2-3 inspiration websites, and competitor names. This checklist was not answered. YEWS had only the logo files, domain name, and services list (Friable, Non-Friable, Testing) to work with.